Lessons
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Foundations of Unified Commerce Marketing
60
Course Overview
Course overview
Introduction
Understanding the unified commerce landscape
Unified commerce: The key to seamless customer experiences
Key components of unified commerce
Meeting customers everywhere: Essential sales channels
Knowledge check
Measuring success: Key metrics and KPIs
Setting clear and measurable business goals
Your metrics toolkit
Essential metrics and KPIs
From data to insights: Tracking and reporting
Knowledge check
Researching your market and building customer personas
Discovering your audience
Building effective personas
Customer segmentation
Knowledge check
Closing
Wrap-up and resources
Quiz
Course Feedback
Building effective personas
