Lessons
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CRO Implementation and Testing
45
Course Overview
Introduction
Implementation strategy
Implementing site changes
Testing and continuous improvement
CRO testing essentials
Knowledge check
A/B tests for CRO
Overview and tools
Best practices for setting up and running CRO tests
Video spotlight: Shoplift for A/B testing
Merchant story: A/B testing
Activity: creating and testing a hypothesis
Knowledge check
Closing
Wrap-up and resources
Course quiz
Course feedback
Implementing site changes
