Join Alison Collins and Jessica Ramirez, co-founders of the Consumer Collective, as they unpack how inflation and tariffs are shaping today’s shopping habits. With inflation at 2.4% and grocery costs climbing, shoppers are focusing on essentials. While apparel spending slows, beauty and jewelry stay strong. The key takeaway? Brands need smart digital tools and omnichannel strategies to keep up with evolving customer needs. Staying agile is more important than ever as consumer sentiment shifts.