Building Data Collection Solutions with Shopify Web Pixels
Design data collection solutions with Shopify Web Pixels that are performant, privacy‑first, and aligned to real merchant tracking needs.
Learn how to use Shopify Web Pixels to solve tracking needs without slowing checkout or compromising privacy. In this lesson, you’ll compare custom web pixels and web pixel app extensions, and understand how Shopify’s sandboxed customer events framework works. You’ll practice scoping projects by gathering data requirements, validating destinations, and aligning needs to Shopify’s events. You’ll also see how to partner with developers on configuration and testing so you can confidently recommend and oversee Web Pixel–based data collection.