Digital Marketing Essentials

Learn how to create effective digital marketing strategies that drive customer engagement, increase conversions, and build long-term loyalty through optimized content, email, and SMS campaigns.

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About this course

Are you ready to engage customers like never before? This course is designed for small to medium-sized merchants who want to develop effective digital marketing strategies that drive customer engagement, increase conversions, and build long-term loyalty through optimized content, email, and SMS campaigns.

By the end of this course, you’ll have the tools and knowledge to:

  • Define the stages of a typical customer life cycle and their purpose in driving conversions
  • Create a basic marketing customer life cycle strategy that aligns with your brand objectives
  • Leverage content creation best practices, including SEO-optimized product descriptions and compelling blog content
  • Implement effective email and SMS marketing strategies, including automation and compliance with data protection regulations

How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.