Lessons
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Digital Marketing Essentials
65
Course Overview
Course Overview
Introduction
Customer Life cycle
Understanding the customer life cycle
Awareness stage: Finding customers and driving traffic
Engage and convert: Capturing leads and driving sales in the conversion stage
Retention stage: Creating loyalty and repeat purchases
Crafting content for each stage
Knowledge check
Content Marketing
Search optimization defined
Blogging
Video marketing
Knowledge check
Email and SMS Marketing
Building and segmenting email lists
Effective strategies for growing and maintaining email lists
Tailoring messaging for different audiences
Strategies for SMS/text marketing campaigns
Email/text automations and drip campaigns
Compliance considerations for email and SMS marketing
Knowledge check
Closing
Wrap-up
Quiz
Course Feedback
Awareness stage: Finding customers and driving traffic
