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Introduction
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The Search Engine Results Page (SERP)
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SERP analysis
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Researching keywords
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Picking your keyword battles
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Wrap up and next steps
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Quiz
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Course feedback
Researching Keywords for SEO
Course 3 of 7 in Search Engine Optimization with Shopify
Discover keywords that will drive qualified traffic to your store and boost your search visibility.
The right keywords can be the difference between online obscurity and visibility that drives real business results. This practical course guides you through the keyword research process, equipping you with strategies to identify, analyze, and select high-performing keywords that align with your content goals.
What you’ll learn:
- How to interpret the search engine results page (SERP)
- How to distinguish between different keyword types
- Methods of brainstorming new keywords
By the end of this course, you'll have developed your own validated keyword list based on thorough research. Basic familiarity with Shopify store management is helpful, but no advanced SEO knowledge is required to take this course.