Selling and Positioning Shopify B2B Path

About this learning path

This learning path will equip Shopify Partners with the knowledge and skills necessary to engage with prospective B2B clients and position Shopify’s B2B solutions to meet their needs.

You’ll begin by exploring the B2B commerce landscape, including key stakeholders, sales channels, operational processes, and common technology solutions. As you progress, you’ll learn about wholesale store formats, the seven foundational features of Shopify B2B, and how Shopify’s B2B pricing model works. Finally, you’ll discover B2B merchant types, how to evaluate their fit for the Shopify platform, and how to address their needs using Shopify B2B value propositions.

Requirements

To access B2B on Shopify features, you must be on the Shopify Plus or Enterprise plan.

We recommend that you are familiar with the Shopify platform and its features. You can take the below course for a high level overview of the Shopify platform:

• Introduction to Shopify