Lessons
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Social Media and Content Marketing
80
Course Overview
Course overview
Introduction
Social media marketing
The social media landscape
Create your social media strategy
Knowledge check
Types of content
Overview
Promotion and value-driven content
Organic and paid content
The secret power of UGC
Knowledge check
Marketing Tools
Shopify Audiences
Planning your content
Organizational strategies
Measuring success with metrics
Goals and measurements: A case study
Creating the content calendar
Knowledge check
Social media platforms
Creating a presence
Meta and Facebook overview
Instagram overview
TikTok overview
Pinterest overview
Knowledge check
Closing
Wrap-up and next steps
Quiz
Course Feedback
Organic and paid content
