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What is ecommerce merchandising?
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Planning
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Positioning
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Placement
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Pricing
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Promotion
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Activity: Build a merchandising plan
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Maintenance
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Course feedback
Strategic Merchandising for Ecommerce
Transform online stores into strategic sales engines with proven merchandising techniques that drive conversions, increase order value, and create trustworthy shopping experiences.
Transform online stores into powerful sales engines through strategic merchandising that converts browsers into buyers. This course teaches you to apply the four key principles of ecommerce merchandising—positioning, placement, pricing, and promotion—to create intuitive shopping experiences that drive conversions while protecting profit margins.