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What is ecommerce merchandising?
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Planning
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Positioning
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Placement
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Pricing
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Promotion
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Activity: Build a merchandising plan
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Maintenance
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Course feedback
Strategic Merchandising for Ecommerce
Transform online stores into sales engines with merchandising techniques that increase conversions, order value, and trust.
Transform online stores into powerful sales engines through strategic merchandising that converts browsers into buyers. This course teaches you to apply the four key principles of ecommerce merchandising—positioning, placement, pricing, and promotion—to create intuitive shopping experiences that drive conversions while protecting profit margins.