Lessons
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CRO Targeting and Personalization
45
Course Overview
Introduction
Leveraging landing pages for optimal CRO
Landing page fundamentals
Creating custom landing pages
Activity: Design a high-converting marketing landing page
Knowledge check
Introduction to personalization
Personalized user experiences
Personalization techniques
Merchant story / Shopify video: Demonstration of personalization and targeting
Activity: Create a personalization concept for your store
Knowledge check
Closing
Wrap-up and resources
Course quiz
Course feedback
Landing page fundamentals
