The Shopify Agency Growth Framework

Learn proven, step-by-step strategies to build, scale, and sustain a thriving agency. Discover how to position your business, generate leads, pitch with confidence, deliver projects profitably, and build a high-performing team.

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About this course

Join Rachel Jacobs, a leading authority on scaling ecommerce agencies, to learn the essential building blocks of agency growth with a clear, actionable system. This course guides you through every stage of building a successful agency—from defining your niche and attracting quality leads, to closing deals, delivering projects efficiently, and empowering your team.

 

You’ll learn how to:

  • Position your agency to stand out in a crowded market and attract high-value clients
  • Build a predictable pipeline of leads using modern, scalable strategies
  • Pitch your services with confidence and close deals that drive recurring revenue
  • Deliver projects on time and on budget with streamlined processes and tools
  • Hire, onboard, and empower a team that takes ownership and drives results
  • Implement agency-wide processes for consistency, efficiency, and growth
  • Track the metrics that matter to ensure healthy profit margins and long-term stability

 

By the end of this course, you’ll have a practical guide to transform your agency from reactive and founder-dependent to proactive, scalable, and profitable—ready to thrive in any market.

 

 

 

Curriculum90

  • Positioning
  • Part 1 - Positioning
  • Part 2 - Defining your niche
  • Part 3 - Defining your positioning statement
  • Pipeline
  • Part 1 - Pipeline
  • Part 2 - Qualification
  • Part 3 - Paid discovery
  • Pitching
  • Part 1 - Pitching
  • Part 2 - Handling objections
  • Part 3 - Following up
  • Production
  • Part 1 - Production
  • Part 2 - Project management
  • Part 3 - Retainers
  • People
  • Part 1 - People
  • Part 2 - Onboarding and training
  • Part 3 - Delegation
  • Process
  • Part 1 - Processes
  • Part 2 - Qualification and sales
  • Part 3 - Delivery
  • Profit
  • Part 1 - Profitability and operations
  • Part 2 - Standardized processes
  • Part 3 - Key metrics
  • Conclusion
  • Conclusion
  • Course feedback
  • Resources
  • Positioning statement script template
  • Qualifying prospects
  • Objection handling (PDF)
  • Sales follow-up process (PDF)
  • Delivery process to avoid scope creep (PDF)
  • Standard project delivery checklist (PDF)
  • Onboarding clients (PDF)

About this course

Join Rachel Jacobs, a leading authority on scaling ecommerce agencies, to learn the essential building blocks of agency growth with a clear, actionable system. This course guides you through every stage of building a successful agency—from defining your niche and attracting quality leads, to closing deals, delivering projects efficiently, and empowering your team.

 

You’ll learn how to:

  • Position your agency to stand out in a crowded market and attract high-value clients
  • Build a predictable pipeline of leads using modern, scalable strategies
  • Pitch your services with confidence and close deals that drive recurring revenue
  • Deliver projects on time and on budget with streamlined processes and tools
  • Hire, onboard, and empower a team that takes ownership and drives results
  • Implement agency-wide processes for consistency, efficiency, and growth
  • Track the metrics that matter to ensure healthy profit margins and long-term stability

 

By the end of this course, you’ll have a practical guide to transform your agency from reactive and founder-dependent to proactive, scalable, and profitable—ready to thrive in any market.

 

 

 

Curriculum90

  • Positioning
  • Part 1 - Positioning
  • Part 2 - Defining your niche
  • Part 3 - Defining your positioning statement
  • Pipeline
  • Part 1 - Pipeline
  • Part 2 - Qualification
  • Part 3 - Paid discovery
  • Pitching
  • Part 1 - Pitching
  • Part 2 - Handling objections
  • Part 3 - Following up
  • Production
  • Part 1 - Production
  • Part 2 - Project management
  • Part 3 - Retainers
  • People
  • Part 1 - People
  • Part 2 - Onboarding and training
  • Part 3 - Delegation
  • Process
  • Part 1 - Processes
  • Part 2 - Qualification and sales
  • Part 3 - Delivery
  • Profit
  • Part 1 - Profitability and operations
  • Part 2 - Standardized processes
  • Part 3 - Key metrics
  • Conclusion
  • Conclusion
  • Course feedback
  • Resources
  • Positioning statement script template
  • Qualifying prospects
  • Objection handling (PDF)
  • Sales follow-up process (PDF)
  • Delivery process to avoid scope creep (PDF)
  • Standard project delivery checklist (PDF)
  • Onboarding clients (PDF)