Lessons
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Branding, Positioning, and Building an Effective Online Presence
45
Course Overview
Course overview
Introduction
Branding and positioning
Your mission, vision, and values
Brand identity
Visual identity
Verbal identity
Brand strengths and your unique value proposition
Brand consistency
Brand’s role in SEO
Knowledge check
User experience (UX)
What is UX?
Components of a great UX
Designing user-friendly navigation menus and pathways
Responsive design and optimizing websites for mobile devices
How to find UX issues on your site
The continued importance of SEO
Knowledge check
Effective landing pages
Essential components of an effective page design
The continued importance of SEO
Knowledge check
Closing
Wrap-up and resources
Quiz
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Your mission, vision, and values
