Converting Site Visitors to First-Time Buyers

Learn about some of the specific challenges associated with getting potential customers to convert to first-time buyers

Course Overview 45 (Show All)

About this course

You don’t get to interact with customers on a one-to-one basis very often with an online shop. And in a physical store, you don’t get to gather customer behavior data based on everything they look at and every question they ask. Using Shopify’s marketing automation tools, you collect a wealth of data on every customer visit to your online store, providing you with insights into what works and what doesn’t so you can make immediate changes when necessary. 

You can then use this data and Shopify’s marketing automation tools to personalize your messaging and engagement to meet your customers’ needs and begin building a relationship that can turn a one-time purchase into a loyal brand ambassador.

By the end of this course, you'll have the tools and knowledge to:

  • Setup Shopify Forms to build an audience from the people who visit your site
  • Setup Shopify Email to enable you to send messages to key segments of customers at a low cost
  • Connect with potential customers over chat using Shopify Inbox

How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.