Lessons
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Converting Site Visitors to First-Time Buyers
45
Course Overview
Course overview
Introduction
Key touchpoints in on-site experience
Introduction
Staying engaged after a non-converting site visit
Segments and value
Messaging strategies for key segments
Knowledge Check
Reduce cost and boost engagement
Introduction
Staying engaged with site visitors using Shopify’s marketing automation tools
Setting up Shopify Forms
Setting up Shopify Messaging
Setting up Shopify Segmentation
Combining automations, emails, and special offers
Using Shopify Inbox to encourage conversations
Knowledge Check
Custom ad copy with marketing automation
Introduction
Using marketing automations to send key messages
Automations that should always be used
Advanced ideas for combining segments with automations
Knowledge Check
Closing
Wrap-up and resources
Course Quiz
Course feedback
Messaging strategies for key segments
