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B2B merchant types
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Shopify B2B value proposition
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Shopify B2B pricing
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Wrap-up and next steps
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Course feedback
B2B Positioning and Pricing
Course 4 of 6 in Shopify B2B: Foundations, Discovery and Solution Design
Learn how to match B2B merchant types to Shopify’s B2B solutions and clearly communicate value and pricing to prospective clients.
Learn about the diverse needs, business models, and challenges of B2B merchants in order to effectively position Shopify’s B2B solutions to prospective clients.
By the end of this course you’ll have the tools and knowledge to:
- Identify and classify various B2B merchant types and their specific motivations
- Articulate Shopify B2B's value proposition by connecting features to the specific pain points merchants experience
- Accurately calculate cost, identify eligible GMV, and convey the B2B pricing model