B2B Fit and Positioning

Course 4 of 4 in Selling and Positioning Shopify B2B

Explore different B2B merchant types and learn how to position Shopify’s B2B solutions to address their needs.

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About this course

Learn about the diverse needs, business models, and challenges of B2B merchants in order to effectively assess merchant fit for Shopify’s B2B solutions.

By the end of this course, you’ll be able to:

  • Identify and classify various B2B merchant types and their specific motivations
  • Conduct effective discovery to evaluate if Shopify B2B is the right fit for prospective merchants
  • Articulate Shopify B2B's value proposition by connecting features to the specific pain points merchants experience

Curriculum30

  • The B2B seller
  • Assessing merchant fit
  • Value proposition for DTC and B2B hybrid merchant
  • Case study: Brooklinen
  • Value proposition for B2B-first merchant
  • Case study: Snyder Performance Engineering
  • Wrap-up and next steps
  • Course feedback

About this course

Learn about the diverse needs, business models, and challenges of B2B merchants in order to effectively assess merchant fit for Shopify’s B2B solutions.

By the end of this course, you’ll be able to:

  • Identify and classify various B2B merchant types and their specific motivations
  • Conduct effective discovery to evaluate if Shopify B2B is the right fit for prospective merchants
  • Articulate Shopify B2B's value proposition by connecting features to the specific pain points merchants experience

Curriculum30

  • The B2B seller
  • Assessing merchant fit
  • Value proposition for DTC and B2B hybrid merchant
  • Case study: Brooklinen
  • Value proposition for B2B-first merchant
  • Case study: Snyder Performance Engineering
  • Wrap-up and next steps
  • Course feedback