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B2B commerce and the Shopify solution
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Understanding the B2B ecosystem
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B2B operations
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Wrap up
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Quiz
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Course Feedback
The B2B Commerce Landscape
Course 2 of 6 in Shopify B2B: Foundations, Discovery and Solution Design
Gain a foundational understanding of the B2B commerce landscape in order to effectively engage with wholesale clients.
Working with B2B clients means adapting to a new set of challenges that differs from DTC. It requires new strategies and a shift in perspective.
This course will guide you through the dynamic world of B2B commerce, providing you with essential insights to expertly support wholesale clients. You'll learn about key B2B merchant and buyer types, sales channels, pricing strategies, and wholesale business operations.
By the end of this course, you’ll be able to:
- Describe the opportunities, challenges, and digital shift within B2B commerce
- Identify key players, sales channels, business models, pricing strategies, and typical operational flows in B2B commerce