B2B ecommerce is booming, and Shopify is primed to lead the charge. In this course, you'll gain a comprehensive understanding of the B2B commerce landscape, from key players and sales channels to pricing strategies and fulfillment operations. Ideal for Shopify partners and sales professionals looking to expand into the B2B market or enhance their existing wholesale business using Shopify. Familiarity with basic ecommerce principles is recommended.
By the end of this course, you’ll be able to:
- Describe the challenges, digital shift and market opportunity within B2B ecommerce
- Identify key players, sales channels, business models and pricing strategies in B2B ecommerce
- Analyze the relationship between operations and technology within the B2B ecommerce landscape to inform client strategy considerations
