Lessons
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Analyzing Conversion Rate Optimization
45
Course Overview
Introduction
Data and reports used in CRO
Essential CRO metrics and reports
Shopify analytics
Google analytics
Usability research and analysis methods
Leveraging analytics for targeted improvements
Analysis methods
Shopify video: ASCEND uncovered
Merchant story: Shopify's CRO audit
Shopify CRO roadmap
Prioritizing opportunities
Activity
Closing
Wrap-up and resources
Course quiz
Course feedback
Merchant story: Shopify's CRO audit
